
Conscious Capitalism at GCU
journey today.

"Free market capitalism can help our world solve problems through innovative solutions that create and bring value. Governments cannot do it alone. Businesses with a higher purpose and a stakeholder orientation have never been more needed by society in the way they are now."
"Free market capitalism can help our world solve problems through innovative solutions that create and bring value. Governments cannot do it alone. Businesses with a higher purpose and a stakeholder orientation have never been more needed by society in the way they are now."

Pair your business ambitions with integrity and servant leadership and learn the tenets of conscious capitalism by enrolling in a bachelor’s, online MBA or Doctor of Business Administration program at GCU.
Since its founding, GCU’s Colangelo College of Business has provided students with a distinct view of business that pairs integrity with success and promotes profit with purpose for the greater good. It was on this ideal that GCU was founded in West Phoenix, with the goal to create a mission-minded university while transforming the community of West Phoenix. Therefore, GCU not only teaches the ideals of conscious capitalism, but implements them.

Conscious capitalism is a deliberate movement toward ethical business practices upholding the value of capitalism and all stakeholders. Simply put, it is the idea that business elevates humanity when practiced consciously.
By providing ethical and high-quality service, businesses can prosper and use their prosperity to support others. The idea behind stakeholder capitalism is to make profit more meaningful, where both internal and external stakeholders can benefit – living out business as a force for good. As discussed in this GCU News article, conscious capitalism in business promotes practices that help both the Earth and humans to flourish.
Business as Ministry
Ethical Business
GCU’s dedication to conscious capitalism extends into supporting opportunities for students to experience it firsthand. The Colangelo College of Business encourages an entrepreneurial spirit in students and provides avenues for students to participate.
GCU Enterprises
Canyon Ventures
Canyon Angels
In 1951, two years after the Grand Canyon College’s founding, the school transferred locations from Prescott to Phoenix, Arizona. In the years following its transition, GCU developed an ambitious five-point plan to revitalize West Phoenix. This plan not only sought to support the community through outreach, but with a powerful tool to help break the cycle of poverty: education.
GCU has initiated several partnerships with local schools to elevate the community and make higher education an obtainable goal. You can also elevate your understanding of conscious capitalism by enrolling in an individual course. Visit our single courses page below and search “BUS-476” or “Conscious Capitalism: Free Market Perspectives” for more information on this course.
In an effort to raise up the community and use GCU’s resources to advance others, GCU has:
This approach aligns with GCU’s Christian mission and values. The biblical concept of stewardship translates into the idea of business as ministry. Through diligent leadership and a biblical concern for its neighbors, GCU has enacted conscious capitalism to increase the value of all stakeholders.